Eat Good
Overview
Food industry has a larger influence on consumerism and this pandemic has been wakeup call for everyone to have a healthy lifestyle.
Bangalore is widely regarded as “Silicon Valley of India” because of its role as the nation's leading information technology (IT) exporter. Many people move to bangalore due to their work leaving their families and with their busy lifestyle people often complain that they do not find time to cook healthy food and end up ordering the food which is not suitable.
According to a Statista survey in 2018, 26% of 18- to 29 yr olds and 17% of 30- to 45-yr olds use a nutrition tracker app regularly.
Objective
The main objective of this app is aimed to explore the awareness of the people towards living a healthy lifestyle by consuming healthy food.
My Role
Duration
May 2020 - February 2022
Design thinking Process
We interviewed around 25 people and below are the sample questions asked. The questions were not asked like an actual interviewer but we encouraged people to tell stories about their experiences to get more useful insights.
Sample Questions
Key Findings of the interviews conducted via phone and in person
We interviewed around 25 people and below are the sample questions asked. The questions were not asked like an actual interviewer but we encouraged people to tell stories about their experiences to get more useful insights.
Key findings of the survey
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Users mostly has little or no knowledge about healthy food.
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Users preferred the concept of home cooked food in relation to ‘ healthy eating’.
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Users would really like to have an app which integrates healthy food and nutritionists.
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Users thought that cooking healthy food takes a lot of time.
Competitor Analysis
Key findings of the analysis
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The user interface in most of the apps was not very intuitive.
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None of the apps have healthy food focus, Nutritionist consultation and home food integration.
Affinity Map
Affinity map helped us to group our research findings, observations and ideas into relevant clusters.
User Personas
To create useful, enjoyable and seamless product we defined user personas based on the needs and challenges we came across our user research.
Empathy Map
We drew an empathy map to articulate what we know about the user personas in order to
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Create an understanding of the user needs
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Aid in decision making
User Journey
We made a journey map in order to visualize the process our user will go through in order to accomplish a goal through our app.
How We Might
HMW opens up to Ideation sessions where can explore ideas that helps to solve design challenge. By framing the challenge as a How Might We question.
Make user to take subscription based meal?
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Giving a break up of calories and proteins of each meal.
How might we help the user explore the recipes to match his tastes?
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By creating a filter of his likes and dislikes which we can get from the questionnaire or use algorithms.
How might we decrease wastage?
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By having an option for portion for each food item.
How might we help the user reconnect with the home chef?
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By having a specific taste feedback for the meal that will help vendor understand the customer or a chat with home chef.
How might we help the user achieve goals?
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By incentivising on a goal reached.
How might we push them to take subscription
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By giving them a better rate per meal after subscription.
How might we Provide home-cooked food/meal?
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By collaborating with home chefs.
How might we motivate our users on a daily basis?
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Through push notifications and Social media promotions.
How might we give a personalized meal on a health basis?
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Based on customer data and an advisory by nutritionist if the customer takes the nutritionist plan.
How might we give a personalized meal on a health basis?
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Based on customer data and an advisory by nutritionist if the customer takes the nutritionist plan.
How might we track the user’s food intake?
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By having a calorie tracker.
How might we create new, healthy eating habits?
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By having an educational section with blogs, articles and videos. Maybe by the nutritionists on board. Can be a promotional platform for them too.
How might we increase our users?
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By referral discounts, vouchers and offers.
User Flow
We made user flow to understand each and every step that user will take from entry to final interaction
Card Sorting
We performed closed card sorting that involves users to organise the information into logical groups.
Information Architecture
Wireframes
Usability Testing
I tested the product with 6 users and this was the feedback received. Based on other Feedback I made few changes to the layout and app design.
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I Loved that you have motivational section.
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I Liked the concept of having Nutritionist consultation and food varieties in one app.
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It’s very easy to Navigate within the app and is clear to understand.
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I loved the concept. Having customised meals and also variety of healthy home cooked food in single app is amazing.
Implementing Feedback
The suggestions from usability testing were considered and the following changes were made.
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It would be helpful if you can add reminder for booking consultant.
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After booking consultation there is no option to go back to home page.
Key Learnings
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When I started the project, it helped me to understand the value of Design Process which gave me an opportunity to look at the problem in different perspective.
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In this process I learnt the value of the design system and how efficiently we can use it.
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I improved my efficiency in creating wireframes.